Business – NVISION https://nvision.co We’re Here to Change the Trajectory of Your Business. Tue, 21 Dec 2021 15:45:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 New Challenges and Opportunities in Digital Marketing https://nvision.co/digital-marketing/new-challenges-and-opportunities-in-digital-marketing/ https://nvision.co/digital-marketing/new-challenges-and-opportunities-in-digital-marketing/#respond Thu, 23 Dec 2021 15:45:33 +0000 https://nvision.co/?p=10463 Presently, consumers and marketers are at an unprecedented juncture as it applies to their relationship with data collection and sharing. For consumers, their relationships with companies that collect their data can be laden with apprehensions. When it comes to marketing affiliates, most are more preoccupied with reach and campaign metrics. While both parties continue to...

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Presently, consumers and marketers are at an unprecedented juncture as it applies to their relationship with data collection and sharing. For consumers, their relationships with companies that collect their data can be laden with apprehensions. When it comes to marketing affiliates, most are more preoccupied with reach and campaign metrics. While both parties continue to use the Internet as consumers and sales professionals with occasional conflicts of interest or different priorities, the technology that both rely on keeps evolving.

This year in the world of Internet marketing, we are seeing changes that reflect an increased emphasis by media giants on consumer protection, new consumer demands, and which campaigns stand up to the challenge.

What are consumers and marketers looking for in e-mail campaigns in 2022?

Again, digital media marketing is a rapidly evolving field and partially depends upon the mandates of tech giants and their workflow. After an election year in the United States, the role of social media in the distribution of information to society has been questioned. Governments and citizens alike are requesting more information about the data collection practices of social media, as well as the content users encounter. Consequently, one can see the recent Facebook papers leak and attempt to rebrand as an acknowledgment of new consumer demands. Yet, many who aren’t in marketing fail to realize that e-mail marketing is a far more pervasive means of reaching people and undergoing less oversight.

Social media companies like Snapchat, WhatsApp, Twitter, or the new, fun social media application of the year are seen as the backbone of social media. Many people erroneously project that these corporations will take over the Internet and forget the stability of the consumer’s personal e-mail account. As the fad sites make a splash, many still keep the same e-mail.

An e-mail campaign is more like a lucrative market where industry professionals cite earning of about $7 billion from list-serves and other e-mail campaigns alone. Clearly, it’s worth looking into e-mail campaigns further and how to weather the ways that e-mail protocols will change with this increased demand for consumer protection.

Consumers express greater demands for privacy

One of the main issues that consumers have with mailing lists and other marketing campaigns is that most have encountered their e-mail being sold, campaigns that don’t apply to them, and a need for consent. There’s a bit of fear with consumers who don’t know what data is being tracked when they sign up for mailing lists with a website, company, or service they enjoy. They don’t know what the company does with their information and hope that it won’t come back to haunt them in the form of being bombarded by spam from random solicitors. Once trust is lost with a company, consumers can worry about hacking breaches, stolen data, and the feeling of being spied on by Internet service providers, software, etc.

Astute marketing affiliates are going to have to place an emphasis on consent. Those of us in the industry know that there are protocols that must be followed when customers opt-in. Not only that, but many browsers and hosts have rules. A savvy marketer will respond to consumer anxiety by making it very clear about what to expect from the e-mail list. If data is shared, then that would be the time to disclose what types of insights are gathered from their data, what happens to that data, and whether the tracking is actually useful to providing customers with a personalized experience.

We like to say that people will want the option to say no, but then pick the service. Consumers won’t want to feel obligated to subscribe and will like clear Terms & Conditions for those who browse them. Others could use some redesigns assuring them that their private data will not be sold or distributed. In other words, they would like more choices. If they feel they have more choices, then they will feel these programs serve them and stop worrying about what an algorithm is, fearing data mining, and allowing this to interfere with their time online.

Again, remember to give consumers the “option to have an option.” By giving people the option to opt-in, marketers will overcome the rising challenge of consumer consent. While marketing affiliates tend to focus on consumer centralization, it’s now time to focus more on creating better content during sales cycles, outlining consumer consent, and making the services understandable to the consumer.

Marketing professionals anticipate changes by providers

Two key changes will occur in 2022 that will impact e-mail marketing. One is the removal of the open rate in GA software. The second is that the cache will be removed. Both prevent challenges to marketing affiliates.

1. Overcoming the Removal of Open Rate

Not only are consumer expectations changing, but several large platforms are changing. In the industry, Apple and Google tend to lead the change, and their clout influences the industry so that their mandates tend to be the new standards within one to two years.  Right now, a lot of changes will involve Google Analytics. Several features in GA, like tracking the open rate of subject lines in e-mail campaigns, will no longer be available. For those that rely upon the open rate to gauge the success of the campaign, then these organizations will have to find new means of monitoring their outreach.

Marketers will have to address this issue before the new changes by studying their data while it is available. They will need to review the amount of engagement and open mail to see at which point they lose the consumer. It will involve working backward and not letting a sales cycle dictate how they engage with their audience. Consumers typically disengage in the material and resolving this will involve CTA to address problems in the message, create more relevant and interesting content, and get art and design involved. With more engaging mailing campaigns, more conversions will happen.

2. How to handle marketing without cookies

Another major change will be once cookies and cache will be removed from many Internet platforms, just as many Apps are offering consumers the option to avoid tracking. Without the metrics from tracking, e-mail campaigns are going to become more click-centric and attempt to divert consumer attention to the buyer’s website. While clickbait content will surge, the goal will be to translate this into conversions.

Ironically, there will be an opening here for companies to innovate without as many tracking opportunities. The goal will be to get the consumer on the main sales website, but what will get them there? For many, clickbait is considered cheap and often leads to unfulfilling content on a website covered in advertisements that becomes quite difficult to navigate. In the absence of detailed tracking information, marketing can rise up and create beautiful and relevant newsletter campaigns. The campaigns should reflect the content of the original brand and address the fundamental queries of the user.

While clickbait campaigns will start showing up, more of these quality campaigns will arise that will more successfully divert traffic to the ultimate destination. Without tracking, users will want relevant content and this will bring in the best of marketing to match and meet their needs. When Google removes cache in January 2022, there will be more experimentation as marketing affiliates and the brands attempt to retain consumers and figure out that the way to do this is through e-mail campaigns.

Consumers will expect more tailored content and marketers will create segmented e-mail lists to meet niche markets. In summary, market affiliates will have the opportunity to turn prospects into clients without those clients feeling like a brand is untrustworthy, or violates their privacy.

Questions? Any other concerns on how the iOS 15 update and other changes that impact e-mail marketing?

Contact us today.

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3 Keys to Hosting a Productive Virtual Meeting https://nvision.co/business/3-keys-to-hosting-a-productive-virtual-meeting/ https://nvision.co/business/3-keys-to-hosting-a-productive-virtual-meeting/#respond Thu, 16 Sep 2021 13:28:45 +0000 https://nvision.co/?p=10405 George Arabian, NVISION CEO Virtual Meeting
Around 78% of people feel that their meeting schedule is “always or sometimes” out of control, leaving them scrambling to attend all the meetings they need to go to and still take care of their regular work tasks. Unfortunately, as a result of the shift to virtual work, many people are attending more meetings than ever: on...

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George Arabian, NVISION CEO Virtual Meeting

Around 78% of people feel that their meeting schedule is “always or sometimes” out of control, leaving them scrambling to attend all the meetings they need to go to and still take care of their regular work tasks. Unfortunately, as a result of the shift to virtual work, many people are attending more meetings than ever: on average, the number of meetings employees must attend over the course of a week has gone up 10%.

One of the biggest challenges people face when dealing with meetings? A lack of productivity, poor planning, and a lack of respect for team members’ time.

Are you looking for ways to host more productive virtual meetings, make the most of your time together, and have meetings that people actually want to attend? These key elements can help set you up for success.

1. Always be on time.

The people attending your meeting have set aside their time to be present and participate. They may have other things they need to take care of after the meeting, many of which they may have to put on hold in order to attend the meeting. Often, they have other things going on around them that can quickly demand their attention–but they’re choosing to be present in the meeting. The least you can do is be punctual.

Punctuality shows your respect for your audience and their time. It acknowledges that you appreciate their presence and that you’re going to work with them, rather than against them, throughout the meeting. Late arrival can also change the tone of your meeting in the blink of an eye. Quickly, your attendees may start to feel negatively toward you and the meeting as a whole, which may make you less likely to reach a resolution or take care of the tasks on the agenda. And speaking of agendas…

2. Always have an agenda for the meeting.

An agenda establishes the purpose of the meeting and what you hope to accomplish during it. Having an agenda shows guests from the moment they log in (or even before, if you send it out early!) that you have a clear plan in place and intend to use the time productively.

Your agenda serves several key purposes.

It shows that you have a purpose in mind for the meeting.

You aren’t meeting just to meet. (Spoiler: many people do not want to attend a meeting just for the sake of “checking in” or saying that you’ve had one, especially if the information shared is something that could, for example, have been handled in an email instead.) Your agenda shows that you have a clear purpose and, generally speaking, several points that need to be made and shared throughout the meeting.

It helps keep you on track.

There are specific things that you want to cover in your meeting. You may have issues you need to read, problems you need to troubleshoot, or concerns you need to address. You may need to invite input from other members or work collaboratively to come up with a solution to a problem. Unfortunately, it doesn’t take much effort for your meeting to get derailed. Before you know it, you may be discussing the latest challenges of working from home, admiring a coworker’s pet who has flitted across your shared screens, or talking about future plans. Not only can this drag your meeting out unnecessarily, but it can also cause you to forget the initial reason for the meeting–and you may end up calling yet another meeting to deal with the remaining issues. A clear agenda, on the other hand, can help keep you on track.

It lets your attendees know what to expect.

When people attend a meeting at work, they want to know what it’s about. Is their participation really necessary? Is this a meeting that will demand all of their attention–which can be particularly difficult for employees working from home while surrounded by family, pets, and distractions–or is it one that they can handle in a common area of the home while dealing with other challenges that may arise? A clear agenda can give attendees a better idea of what to expect throughout the meeting, including how long they can expect it to last.

3. Encourage audience participation.

No one wants to hear only you talk for an hour straight. While presentations certainly have their place, most of the time, meetings should be interactive in order to achieve maximum effect. Get guests involved in the discussion. Pay attention to what each person has to say. Invite interaction between attendees. If you’re struggling to get input, try some of these strategies.

Address a guest directly.

Instead of issuing a general question and waiting to see if someone answers, address someone specifically. “Hey, Jane, what about you? How is your progress on Project X coming?” will invite a much more direct answer than simply asking, “How is everyone doing with Project X?” and waiting for each person to decide that they’re ready to talk.

Prepare others for participation ahead of time.

Invite other people to share information in the meeting: a presentation from a specific employee, for example. Over time, this can create an attitude of collaboration that will encourage additional conversation.

Open breakout rooms or sessions when needed.

Keep the meeting limited to the people who actually need to be there, and open up breakout rooms or smaller sessions for more in-depth collaboration. Not only can this help reduce or even eliminate unnecessary meetings for some of your employees, but it may also make it easier for your employees to step up and communicate.

Productive meetings are more critical than ever. Many people are feeling more demands on their time–and the last thing they want is to feel glued to their computers for what seems like an endless virtual meeting. By keeping these three key elements of a productive virtual meeting in mind, however, you’ll find that you’re in a better position to encourage audience participation and interaction and make your meetings more effective. Need to learn more? Contact us today to learn more about how we can help.

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Amazon Fails to Treat Employees Humanely, Loses Big https://nvision.co/business/amazon-fails-to-treat-employees-humanely-loses-big/ https://nvision.co/business/amazon-fails-to-treat-employees-humanely-loses-big/#respond Thu, 26 Aug 2021 19:25:26 +0000 https://nvision.co/?p=10340 Nearly all corporations run their businesses in the way that earns the most profit for their shareholders and function in ways that are detrimental to the well-being of their employees. It’s common to see an enterprise maintain unrealistic productivity goals that stress their workers in the interest of profit motive. The American news had a...

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Nearly all corporations run their businesses in the way that earns the most profit for their shareholders and function in ways that are detrimental to the well-being of their employees. It’s common to see an enterprise maintain unrealistic productivity goals that stress their workers in the interest of profit motive. The American news had a field day when Amazon, the shipping giant, was called out for its abusive workplace practices. Prior to 2020, there were rumours Amazon employees were being forced to urinate in bottles in their vehicles to meet their stringent, delivery time constraints.

The scandal came to a head in 2021 when someone managed to leak documents showing that the company was aware its workers were in such inhumane working conditions and did nothing to help them. As a result, Amazon faced scrutiny in the public sphere and criticism from the US government, but it is still resisting attempts of its employees to unionize and striking is beginning to happen over its abusive business practices.

Amazon was impacted twofold by the Coronavirus because it was both under extreme public pressure over the conditions in its facility and facing extremely high delivery demands as people were quarantined and forced inside. Additionally, there were shortages in the consumer market involving toilet paper, which prompted unprecedented volume and orders from the conglomerate. Americans found themselves dependent upon a service that had questionable labour practices.

With respect to Amazon, what we are seeing is what I call the post-Covid-clarity, which is when unsustainable labour practices are no longer acceptable in the light of day and require reform. Amazon employees took advantage of the crisis and held strikes for more favourable treatment since they were less replaceable to the corporate giant when high demand existed for workers to process orders. A day at Amazon and many major corporations revolve around the employee’s speed and ability to complete quantifiable tasks. Sadly, the majority of the time, this situation is ripe for abuse due to the beliefs of management and middle-management. When management is not taught to value the lives of employees, then there’s more abuse in that particular workplace than one with well-trained managers.

Why Toxic Workplaces Fail

A good company will assign employees measurable tasks since this is how they track if employees are actually working. Unfortunately, this has often translated to beyond inhumane practices that demand employees act like automatons and are reminded of their replicability, which lends itself to people being easily replaced. When companies are run by statistics and fear, the workers are dehumanized and the natural bonds amongst people are shattered in the interest of competitive approval-seeking. The distrust on the floor and an abusive manager will cause the employees to turn on each other in fear of losing their jobs. The disparity of wages creates further conflict and reinforces the power dynamic between the worker and white-collar staff.

One key takeaway is that this type of situation can be avoided by showing empathy to employees if you are in a position of leadership. My philosophy is to extend kindness to everyone. If you have ever studied the great masters in religion or movements like Buddha, Christ, or Gandhi, then the common strength these figures had was empathy for the suffering of their fellow humans. When a business is run fairly, the pay will be stratified dependent upon experience, but that doesn’t mean there should be a master-servant dynamic. When you have empathy for a worker, you see them as an individual and fellow human. They also have to meet their basic needs, seek human contact and friendship, and have their own dreams. When I interact with my employees, I remind them that I see them.

When you see your employees, it means that you recognize their strengths and weaknesses. The problem with Amazon is that they dehumanized their employees so much that they weren’t even allowed to use the restroom, a basic human function. The message being sent there was that these workers’ bodies were the property of Amazon, and they did not have bodily autonomy.

Essentially, their rights and the very basic need to use the restroom were being denied, whereas any reasonable employer would take a bodily function into account. Instead, when this problem began to impact many of the employees, Amazon management suppressed it in their own self-interest and fear of being fired. If a workplace culture existed where any of these people felt comfortable addressing their problems, then the problem could have been fixed instead of repressed.

Why Mental Health Matters

Recently tennis champion Naomi Osaka made the news for not wishing to appear in press conferences as this part of her job damaged her mental health. Professional athletes are often required to give interviews with the press, but the questions the press ask them can be designed to disturb the athlete or provoke them into saying something shocking for headlines. Osaka released a statement and mentioned, “‘I’ve often felt that people have no regard for athletes’ mental health and this rings very true whenever I see a press conference or partake in one.'” In other words, when athletes see how others in their field have been treated by the press, they don’t want to be subject to the same treatment. Whether we’re speaking of professional athletes or delivery drivers, no one wants to be mistreated at their workplace.

If management, upper-management, board members, and owners do not value the mental health of their employees, then they will continue to see turnover in the sense that the employees will not make their numbers and others will quit due to burnout. If we do not fix the workplace dynamics, then the hierarchal nature of people will take over and this type of treatment occurs. Without management’s influence, those beneath you will take out their pain or sense of unfairness upon those below them. It is not up to the workers to confront their superiors and that jeopardizes their job. If you see this type of behaviour in your workplace, it’s time for some serious training seminars and interventions.

During past recessions and with many obligations with collateral debt like a mortgage or installation debt like student loans, many older employees like Boomers, Gen X, and even Millennials found themselves in unhealthy workplaces, yet forced to remain to pay their bills. There is some hope that Gen Z is rebuking this trend of white-knuckling one’s way through toxic workplaces.   The hope is that seeing how much young people value their mental health will make employers realize that this is something to change in order to recruit new talent. But, beyond that, knowing your employees aren’t robots and acting accordingly will allow you to sleep at night. Contact us today for more information on maintaining the right kind of worksite.

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Understanding Personal Commerce and How to be an Informed Brand https://nvision.co/digital-marketing/understanding-personal-commerce-and-how-to-be-an-informed-brand/ https://nvision.co/digital-marketing/understanding-personal-commerce-and-how-to-be-an-informed-brand/#respond Tue, 06 Jul 2021 15:07:25 +0000 https://nvision.co/?p=10148 The marketing game has changed. Now more than ever, buyers are becoming more informed about the products they buy and growing more discerning in what kind of advertising will affect them. In this environment, finding the right products for the right consumers becomes that much more difficult if no steps are taken to adapt. However,...

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The marketing game has changed. Now more than ever, buyers are becoming more informed about the products they buy and growing more discerning in what kind of advertising will affect them. In this environment, finding the right products for the right consumers becomes that much more difficult if no steps are taken to adapt. However, adaptations from days past like simple personalization of results may not be as effective as they once were.

In this new, more informed landscape, brands must become as knowledgeable as the customers they serve. This means evolving from a personalized business model into one focused on personal commerce. What is personal commerce? How do you use it to improve and become an informed brand consumers want to buy from? Let’s examine those questions and find the answers.

What is Personal Commerce?

To define our terms, personal commerce is a type of personalization where the consumer helps to actively curate the content they see on a website. This is different from the standard methods where brands and businesses tend to be the only party making decisions on what content someone will see. Rather than passively consuming, a buyer’s actions will actively contribute to what they see and hopefully guide them into purchasing the right products for their needs.

In general, the personal commerce approach has several benefits over more traditional marketing strategies. For starters, consumers will be much more engaged with your website and brand than more passive strategies for collecting data allow. This results in more and better information to better tailor their experiences.

For another, allowing users to co-curate their content allows for much greater personalization and better targeting of results. People can be quite fickle and prone to changing their mind, so a means of curation that accounts for this and can actively change itself based on a user’s preferences will always be more effective than one that cannot. Algorithms will not only know a consumer’s previous purchase history and clicks but will be able to tailor new results based on the feedback of the users, helping them to better understand their own interests and find products they wish to buy more easily.

Additionally, sharing the work with others takes some of the stress and time required for curation off your developers and onto the consumer. It’s no exaggeration to say that a personal commerce approach will not only return better results but require half as much effort on the part of individual workers.

What is Consumer Centralization?

One of the keys to understanding personal commerce and the personalization of brands is the idea of consumer centralization. As the name implies, this means centering the consumer in decisions made by the company, including those made for the consumer. This can manifest in a number of ways depending on the business, though most relevant here is how it relates to marketing and data.

Centralizing your marketing around the consumer means using the data that customers have given you to better tailor their shopping experience. Showing someone advertisements and previews of products related to things they bought previously would be an example of this. Crafting a centralized approach in this regard stands out in a few ways, most notably in that the data collected is actively given by the customer rather than passively collected. This involves the consumer in the personalization process and helps a business better understand what particular buyers are actually interested in rather than simply guessing based on past purchases or behavior.

Methods for Collecting Information

Becoming informed as to what buyers would like from your brand involves collecting data through various channels. For the personal commerce method, you’ll be going straight to the source and collecting this quantified data from your customers.

Collecting data can be done in many ways, most of which you’re surely familiar with already. To list some examples, surveys and buyer history are frequently employed by businesses to predict what different customers would like on both macro and micro levels. You can also try methods like collecting geographical data, as where a person lives will usually give you a better idea as to what they might need.

To target things on the micro-level (the personal level, so to speak), it would also be prudent to see how individual customers interact with a website. Seeing the pages someone visits, as well as their previous purchase history, is fairly standard in this regard. Setting up a website to allow for user-profiles and customization is also an easy way to encourage sharing information, especially when paired with bonuses like discounts or birthday promotions. Additionally, if your buyers link their social media to your site, you can collect information about their purchases and personality from those accounts.

As a general tip, building a strong foundation of information about your customers tends to come in handy. Automatic data collection may not be the crux of personal commerce, but it can serve as a good place to start before you begin co-curating with individual people. The more traditional data collection like those given as examples here and elsewhere would be included in this and can help you better focus on your key demographics, a factor that will assist in narrowing down those most likely to buy and reducing unnecessary data.

Conclusion

Understanding personal commerce is a tricky thing to do. In short, it means making the consumer an active part of your marketing strategy. By collecting data in a more thoughtful way and looking at what your buyers actually want, you can produce better results for both them and your business and become a truly informed brand.

Marketing effectively is much easier said than done, however. If you’re looking for professional guidance on how to best market your business in the digital space, NVISION is here to help. Able to provide comprehensive full-service end-to-end digital marketing solutions for any business’s digital marketing problems, NVISION is your answer to the problems of running a company on the internet. Contact us today and get a quote on our many services.

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Putting Humans First: An Overview https://nvision.co/business/putting-humans-first-an-overview/ https://nvision.co/business/putting-humans-first-an-overview/#respond Tue, 01 Jun 2021 08:00:27 +0000 https://nvision.co/?p=9999 NVISION Team Photo
Over the past sixteen months, I, like many business owners, have had to make a lot of decisions–many of them focused on helping to maintain employee health and wellness while still keeping the business running as smoothly as possible through “unprecedented times.” Some of the decisions have been easy to make. Others have been much...

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NVISION Team Photo

Over the past sixteen months, I, like many business owners, have had to make a lot of decisions–many of them focused on helping to maintain employee health and wellness while still keeping the business running as smoothly as possible through “unprecedented times.” Some of the decisions have been easy to make. Others have been much more difficult. Through all those decisions, however, I have endeavored to do one key thing: put people first. 

Sometimes, everything else has to wait. There are times when the needs of the employee have to take precedence over work. By keeping that perspective at the forefront of my business, I’ve found that I’m in a much better position to make decisions that can both help those individuals and keep the agency growing. 

COVID-Clarity

I coined the term COVID-clarity to describe the issues that have been thrown into sharp relief as a result of the pandemic. COVID-19 has created some new issues. It has also made some of the issues that people have faced for years more starkly clear to others–especially those who may not have experienced those same issues in the past. 

Equal opportunity for women in the workplace. Work/life balance. Reasonable accommodations for all employees. “Essential workers” and the wages they deserve, including the need for a living wage for all employees. All of these are issues that have shaped many employees’ lives for a long time–but suddenly, as a result of COVID-19, they are at the forefront of national media and receiving more attention than they ever have before.

Many of these issues can be addressed with a simple solution: putting humans first. 

My Core Values

My three primary core values can be summed up simply: respect every human, be open to others’ opinions, and give back. With these core values at the forefront of everything I do, I believe that I can provide a better working experience for my employees–and in many cases, bettering myself and the agency at the same time. 

Respect Every Human

My employees have the same rights and needs I do. They have the right to a reasonable income that will allow them to take care of their families. They deserve kindness. They deserve a human approach.

Not only that, employees need to be treated as human beings–and as adults who are capable of managing their own time and balancing their own needs. I don’t closely monitor every action that my employees take or the specific time that they’re spending on the clock. While I may occasionally conduct a check-in to get a better gauge of what they’re accomplishing and if there was anything I could help with. Additionally, I don’t call them to account for every delay or every moment spent on a non-work activity–and as a result, I’m in a better position to build employee trust and connection. 

Be Open to Others’ Opinions

Sometimes, I’m wrong. While I make an effort to do my research and make informed decisions, there are times when I discover that I may not have the whole story, or that there is a better way to accomplish something. I make a point of staying open to others’ opinions. 

At its core, that means listening to what others have to say: not just forming a rebuttal in my own mind as I wait for them to stop talking, but genuinely listening to their perspective and, in many cases, adapting my own worldview in order to accommodate new things that I’ve learned. Sometimes, it means making changes to my policies and practices in order to develop a better environment for the people who work with me. 

Give Back

Many business owners look at giving back as something that they do for their communities. While that is certainly a valid and even important approach, and I look for opportunities to give back on a regular basis, it’s equally important to look for little ways to give back to my employees.

Sometimes, that means giving them time. My employees will, at times, need to focus on their personal health–including mental health–or their family over the company. They may need minor accommodations that will allow them to do their jobs to the best of their abilities in spite of changing commitments in their personal lives. They may need assistance with accomplishing the tasks they usually take on with ease, especially during periods of difficulty or crisis.

By putting humans first–over the specific needs of the business–I find that I’m more easily able to deliver what my employees need. 

The Importance of Kindness

At its core, the problem faced by many employees today is simply a lack of kindness in the workplace. Many employers don’t place their people first. They look at the bottom line first, their customers second, and their employees almost as an afterthought. I prefer, however, to turn that model on its head. Instead of focusing on the needs of customers and the bottom line over anything else, I start by taking the needs of my employees into consideration.

I get to know them. Who are they? What are their specific needs? How do they work best?

I listen to them.  What challenges are they facing–and, equally importantly, how can I help them overcome those challenges? I find that most employees are willing to work, and work hard, if they’re given the support they need to overcome the obstacles standing in their way–and they’ll often work harder for an employer who will help them overcome those obstacles.

Finally, I give back to them where I can. They give their time, their creativity, and their talent to my company and my customers. In return, I can find ways to give back to them.

Kindness counts. It helps boost employee morale, encourages loyalty, and builds trust so that when employees do have problems, they’re more likely to notify me, instead of trying to hide them away. 

Do you have a humans first, kindness-focused perspective in your workplace? If you want to learn more about ways you can improve your workplace environment, whether online or in person, contact me today to discuss how a change in perspective can transform your workplace permanently. 

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How to Combat Information Overload and Burnout in Marketing https://nvision.co/digital-marketing/how-to-combat-information-overload-and-burnout-in-marketing/ https://nvision.co/digital-marketing/how-to-combat-information-overload-and-burnout-in-marketing/#respond Thu, 20 May 2021 15:02:21 +0000 https://nvision.co/?p=9975 Information overload and burnout: two buzzwords that are all too common and relatable in the marketing world. Scientifically put, information overload occurs when more information is presented than a person has the ability to process and handle. Similarly, burnout describes the state of mind that results from long-term, unresolved stress and in turn has a...

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Information overload and burnout: two buzzwords that are all too common and relatable in the marketing world. Scientifically put, information overload occurs when more information is presented than a person has the ability to process and handle. Similarly, burnout describes the state of mind that results from long-term, unresolved stress and in turn has a negative impact on both work and your personal life. Burnout has even been referred to as an occupational phenomenon—that’s when you know it’s real.

If you just read all of that and felt incredibly seen and understood, this article is for you. The marketing world is often inundated with new information, updates, and changes, which force employees to constantly be on their A-game. The reality is that the ever-changing world of marketing can be exhausting and lead to those feelings of burnout that we, of course, are all looking to avoid at all costs. 

Hopefully, this article will not only bring you peace of mind knowing you’re not alone but also leave you with tips and tricks to combat the inevitable information overload and burnout employees may face in the marketing world. 

Keep it simple

In this day and age, there is an immense amount of information constantly being bombarded upon us. A recent study showed that 25% of workers are experiencing significant stress, 36% reported poor health, and a shocking 68% of managers shared that their personal and professional relationships are taking a hit—all due to the sheer volume of information these employees are required to process in a short amount of time. 

While the amount of information coming in is likely not going to change, the expectations surrounding what we do with said information is where we can make beneficial adjustments. First, give yourself the freedom to tackle tasks one at a  time and don’t feel pressured to deal with new information right away. Set up filters in your inbox that only allow priority emails to come through during the day. Learn to skim information and search only for the most relevant content to minimize the risk of information overload. Most importantly, give yourself grace in knowing that no one can tackle everything all at once, and taking things on one by one will benefit your mental health and productivity. 

Delegate when necessary

Oftentimes we are our own worst enemy. We feel like we can take on everything that comes our way and never want to admit that there are limits to what we can accomplish in a certain period of time. The fact of the matter is that we can’t do it all, and there is no shame in delegating tasks to coworkers. If the thought of putting work onto someone else’s plate makes you nervous, try reading a book on delegation to get comfortable with the idea. Just think: giving a coworker a task essentially shows them that you have trust in their abilities and ultimately empowers them in their position to succeed.  

Plan out your day

Information overload is a phenomenon that’s likely not going to end any time soon. It’s not uncommon for employees to have feelings of anxiety, detachment, fatigue, or reduced performance. All of these symptoms fall in line with burnout from work. Burnout can lead to difficulty concentrating, bad moods, lack of motivation and creativity, and a decrease in productivity.

One way to prevent burnout from approaching is to begin each day filling out an ultimate to-do list. The list should have top priorities (things you must get done that day), as well as other tasks you’d like to complete. Throughout the day if things pop up, just add them to your list. Having one spot where all of your mental notes can land will help free up the clutter in your mind and prevent burnout. The best part of having a tangible to-do list is crossing tasks off as they’re completed; it’s the little things that are the most satisfying, right?

Make time for self-care

Self-care has been a popular word these past couple of years. We all know what it is and how we should prioritize it, but do we ever actually do it? This doesn’t have to mean throwing a bath bomb in the tub and calling it a day. Self-care can be as simple as taking care of the most basic forms of health. 

A form of self-care might mean carrying around a gallon of water all day to remind yourself to hydrate, or setting aside 10 minutes for a quick meditation video to unplug and refocus your eyes and mind for the second half of your day. It may also mean rescheduling that yearly eye exam you’ve been avoiding. Something as simple as purchasing new contacts can make a huge difference in your day-to-day life, especially if you’re in a position that requires you to engage with a screen all day. Looking at a computer is a leading cause of burnout and can also cause your eyes to dry out, but having new prescription contacts can help prevent both burnout and dry eye from occurring. Also, on the topic of being efficient with time, the last thing you need is to keep getting up from your desk because your eyes are bothering you, it’s a win-win

The reality is that information overload is here to stay, but the burnout that follows doesn’t have to be. Take the time to delegate tasks, write daily to-do lists, and take care of your physical, mental and emotional health. There are ways to combat the feelings of information overload and burnout if we take the time to address it. 

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Informed buyers want to buy from informed brands. https://nvision.co/business/informed-buyers-want-to-buy-from-informed-brands/ https://nvision.co/business/informed-buyers-want-to-buy-from-informed-brands/#respond Tue, 11 May 2021 17:36:15 +0000 https://nvision.co/?p=9946 The digital advertising revolution changed how brands approach marketing. The rise of Facebook and Google advertisements both popularized and specified this approach of marketing through content. For example, a user on social media is curating their personal brand that reflects their interests in culture (films, music, etc.), fashion and clothing style, home and lifestyle, and...

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The digital advertising revolution changed how brands approach marketing. The rise of Facebook and Google advertisements both popularized and specified this approach of marketing through content. For example, a user on social media is curating their personal brand that reflects their interests in culture (films, music, etc.), fashion and clothing style, home and lifestyle, and sometimes shares their political inclinations.

Together, these reflections of themselves are represented in their autobiographical posting through sharing selective consumer content. Their biographical archives consist of family, friends, colleagues, etc. who tag them or use personal anecdotes to contribute to the brand. Over time, personal branding is increased and specialized in concert with the marketing algorithms of services like Facebook that use data mining from the profiles. In order to support and profit itself as a social media entity, both Facebook and Google developed marketing services (and AdSense for the latter) that specifically generate advertising and revenue based upon the user’s content, searches, and digital profile to target them.

Colloquially, in the world of marketing, this became known as targeting eyeballs. Much like with billboards or loud, attention-seeking billboards draped over skyscrapers, the advertisements are designed to capture attention through space and marketing campaigns, aka their vision and eyeballs. The Internet had a limited range of digital expression in comparison to traditional marketing campaigns, but it had the edge for permutation. Traditional marketing campaigns had the advantage of professional, expensive, and sophisticated branding, but social media advertising could cater to their audience and provide custom branding experiences.

An example of this would be a young college student (biographical data available from self-identifying profile selection, keywords in updates, and/ or records of clicking on campaigns) who is frequently posting about their life on campus while making new friends and communicating with family are spatially distant. The student would likely start to see local advertising content (based on the algorithms) and perhaps campaigns for musicians whose pages they have liked touring near them, or other personalized content.

While the world reacted to the availability and ethics of free personalization of one’s digital identity at the cost of it happening on an advertising platform, many companies and consumers ended up moving away from personalization. While we are by nature consumers, we are all producers as well! Nearly every person who undergoes personalization will move towards personal commerce.

Personal commerce as branding is a type of self-actualization arising on digital platforms. It occurs when a consumer works in concert with brands to co-curate and reflect their preferences at any given moment. Together, consumers and affiliates co-curate a sophisticated personal brand where the products become symbols of self-representation associated with those of the brand. For instance, let’s say an imaginary musical act is known for its irreverent, punk nature. An artist might adopt and share its posts and sponsored acts. Together, the fan, the band, and its affiliates are all using collective imagery as a means of an image to generate personal commerce.

Once a consumer has developed social capital through such means, they are capable of moving through a fluid network of imagery of branding to continue seeking similar products. The consumer develops expectations of performance for the brand — after all, the consumer is associated with the brand or has a reasonable expectation of delivery. The role of a brand in this market is to meet existing needs and create new ones for its consumers. With increased intelligence via platforms for specialization, the brand must remain viable. In order to remain viable, the brand becomes tailored and attenuated to consumer needs.

What does this look like for modern companies? How does one remain viable and help a consumer remain engaged with the branding?

This is where social media platforms remain omnipresent in terms of present-day success in branding. A social media campaign and brand presence require the use of intimate platforms for feedback that help them with their product development just as they helped their consumers develop their own personal identity and brand. When a consumer follows or engages with a business channel, the brand can retain consumer loyalty through reciprocal interaction. A quick look at Twitter will show you this in action.

A person will follow a brand they like the same way they like or heart a group, business, or post on Facebook. They recognize the brand, want to follow for new products, or wish to issue a public complaint. How the brand responds to the comment or nature of the engagement is either an opportunity for developing consumer loyalty or losing business. Therefore, large businesses have long recognized the role of marketing and social media management and hire PR teams or individuals to run the accounts. A marketing team can easily quantify and centralize the data with data aggregation and other software.

It is relatively commonplace, as a result, to see major corporations on Twitter engaging in banter with their consumers and followers in a public forum. The sophisticated company will do this because their success is to a degree contingent upon such feedback and interaction with their brands. Much like poor reputation, sales and good reputation are still dependent upon word-of-mouth, even when this occurs in a stream of text vs. in-person representation. It’s important to consider digital pathways as public squares — what people say about an entity online matters.

Aside from putting out fires, the role of brands online is more than damage control and promotion online. Brands with access to profiling or even data based on engagements, commentary, and prior information with a consumer will improve their viability by using personal commerce. It is the knowledge about the individuals formulating the customer base that enhances the value of the brand. Since the digital consumer has worked in concert with the brand to co-curate their own identity and tastes, as well as those specific to the brand based upon the information shared with the company and their data selections, such as likes, clicks, comments, and other content.

In summary, personal commerce is both a byproduct of the digital sphere and its consumers as well as the producers. Advertising is no longer one way, in which the message is delivered to the public via a medium without interaction. Now, the public comments upon and engages with the delivery of the message on digital forums and this becomes part of the reception of a brand. A successful brand and company need only have a mutual, collaborative experience with this platform to succeed; informed buyers want to buy from informed brands!

Contact us for more information to achieve your ideal vision for your brand today.

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Shop Local: 16 Small Businesses To Support https://nvision.co/uncategorized/shop-local-16-small-businesses-to-support/ https://nvision.co/uncategorized/shop-local-16-small-businesses-to-support/#respond Wed, 14 Apr 2021 12:07:43 +0000 https://nvision.co/?p=9878 Local Small Markham Scarborough Toronto GTA Business to support
Our CEO, George Arabian, started an initiative that began with an e-transfer. Every member of his team got a surprise email, with one instruction: to go support our community by buying local.  George notes, “a mentor of mine once said, take care of your local community, and your local community will take care of you.”...

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Local Small Markham Scarborough Toronto GTA Business to support

Our CEO, George Arabian, started an initiative that began with an e-transfer. Every member of his team got a surprise email, with one instruction: to go support our community by buying local. 

George notes, “a mentor of mine once said, take care of your local community, and your local community will take care of you.” Small businesses are what make our communities vibrant, and now more than ever, our local economies are at risk. 

Here are 16 small local businesses to support, personally recommended by an NVISION team member.

Bowie's food from a small business Tanuki Restaurant

Tanuki Restaurant

Website | InstagramFacebook

Bowie’s Pick:

There are only two Japanese districts in Canada and we’re fortunate to have one in Markham. If you haven’t been to J-town, make a visit to this independent and family-owned community.

Tanuki Restaurant serves yōshoku style Japanese fusion dishes. Not only are the chefs invested in creating new dishes delicious weekly, but they are also committed to supporting and building the community as Markham locals themselves. This was a great small business to support.

Rebecca at Ashgrove spa with the small business owner

Ashgrove Spa

WebsiteInstagram Facebook

Rebecca’s Pick: 

It’s so important to support our community especially in these times and give back as much as possible. I had the most relaxing and enjoyable morning thanks to George and his contribution initiative. I couldn’t wait to get back in for a much-needed massage with Ashgrove Spa, supporting Marika and her beautiful staff. 

Madison at Colour Inc. Hair Lounge with Local Markham Shop owner

Colour Inc Lounge

Instagram

Madison’s Pick:

I chose to shop at Colour Inc as it is my hairdresser Lindsay’s salon. She just opened it in the midst of COVID and has worked so hard over the many years I have known her to get to where she is. Supporting her business was a great way to participate in supporting small businesses.

This was the first time I had gone into her new salon. It is a perfect space that is welcoming and fresh. Lindsay is an amazing hair stylist with many years in the industry who will thrive working as her own boss. 

Steve showing his beer purchased at Local business Common Good Beer Co.

Common Good Beer Co.

Website | Instagram Facebook 

Steve’s Pick:

Common Good Beer Co. support local themselves, including promoting their Scarborough home, naming some of their brews after local streets and neighbourhood, and working together with other local craft brewers. When my family first moved to Canada, we lived near where the brewery is now, just south of Ellesmere Road, which is the name of their brews. So the area where they are in has always been local to me.

They have a big Scarborough flag hanging from the ceiling in the brewery. I’ve been looking for one for a while and can’t find them. When I asked where they got their flag from, they said they found it on the website of a flag company in Germany! It’s amazing how far we have to travel sometimes to shop locally!

Michael outside of Alice Bakery showing his local store bought goods

Alice Bakery

Instagram Facebook

Michael’s Pick: 

I chose this local business because I’ve been enjoying their sweet treats for years, and their unique selection of ornately decorated baked goods is incredible. They deserve much more awareness for their amazing work. Their take on a New York cheesecake is fantastic! You have to try it.

My first experience with this bakery was an impromptu visit with a couple of friends. We were super impressed with the amazing cake designs but ultimately were sold on their delicious small pastries. They’ve been a part of our local community for years now, and I love supporting them!

Shopping local is great because it promotes the growth of your community. If you love what a business does, shopping from them or promoting them allows them to keep providing that good/service and grow. When the business grows, they have more power to give back to the community, and the cycle will continue.

Brian visiting local business Gaucho Pie Co. with his dog

Gaucho Pie Co.

Website Instagram | Facebook

Brian’s Pick:

For my shop local initiative, I recently discovered an amazing hidden gem in my neighbourhood. They don’t get much attention but people who visit rave about how good it is. And omg, I wish I found it earlier. Gaucho Pie Co is seriously the best. We got a pack of 12 and we were so stuffed. We found out that each day they have different “empanadas of the day” and so we’ve been going back more and more. Thanks for the idea NVISION! 

Plant Lisa got from Plants & other pretty things, a Toronto small business

Plants & Other Pretty Things

Website Instagram Facebook

Lisa’s Pick:

I came across Sanja, a local entrepreneur when I first moved to Toronto. She ran and still runs a local pet sitting business (Cat Care Puzzles) for animals in the GTA. But last year, due to the pandemic, Sanja shifted and opened another business, Plants & Other Pretty Things, while still operating Cat Care Puzzles. Sanja has become a friend throughout the years, an incredible entrepreneur and I was happy to choose her to help me pick out the perfect plants for my apartment! 

Food from Sylvia's shop local Hakka Ren

Hakka Ren

Website Instagram Facebook

Sylvia’s Pick:

I chose to support a local Asian-owned business called Hakka Ren for this Shop Local Project. The recent spike in hate crimes towards Asian Americans has hit close to home so I wanted to buy from a restaurant close by with close ties. A couple of months before COVID, my parents invited me to have dinner with them at this restaurant. The owner is an old friend of my dad’s back in India and so he came out for a long chat and generously brought us extra dishes to try. 

I just recently finished the book “Chop Suey Nation” and it was such a great read about Canadianized Chinese restaurant food and the perception of the style being “inauthentic”. In actuality, innovative dishes adapting to Canadian palettes show incredible entrepreneurial spirit and perseverance from Chinese restaurant owners. Hakka Chinese food from India is famous for the crispy, spicy, Chilli Chicken dish adapted to local tastes. Fun fact: this place has a Chili Chicken Poutine. 

Marino and his son outside of Bellissima cakes and pastries, a local family ran shop

Bellissima Cakes And Pastries

Website | Instagram Facebook

Marino’s Pick:

Bellissima Cakes and Pastries make custom cakes, pastries, macarons. Not like the ones that you normally find here. The owners came from Europe years ago and decided to offer a different kind of bakery shop tailoring who is looking for quality products. The cheesecake and everything we ordered were delicious! 

It is an incredible experience when the business owner serves you in the store. They were strongly affected by the covid, since before the store operated as a cafe, where you could eat inside the store.

Chocolate from Kristins Supporting small businesses at Annie's Chocolates

Annies Chocolates

Website Instagram Facebook

Kristin’s Pick:

This local business has been a London staple since 1996. For over 24 years, Annie has been crafting candy and chocolates from her grandmother’s recipe book. 

Everything is carefully and lovingly packed. It was a delight to bite into these artisanal treats! What can I say other than it was Easter and it seemed appropriate to get some chocolate. Yum!

Donuts from Kevin's shop local at Donut Queen

Donut Queen

Website Instagram Facebook

Kevin’s Pick:

The Donut Queen and I attend the same gym together so that’s how I found out about her. She has a passion and love for donuts and lifting weights and despite the many obstacles she has made that dream and love a reality. They just opened 3 months ago to create creative handcrafted donuts. We got a box of a dozen and each one was pillowy and delicious, trust me you won’t be disappointed!

As their offerings grow, we highly recommend checking out their website and Instagram.

Dan's mom at her small local salon The Hair Shoppe

The Hair Shoppe

Website Instagram Facebook

Daniel’s Pick:

The Hair Shoppe has been serving London, Ontario for over 25 years. Connie Vescio and her team care about their clients and the community in London. Why this is important to me, well first she is my mother but also I know the hard work, long hours, and charitable donations she has provided London over the years!

Coffee from local shop Tamp Coffee Co.

Tamp Coffee Co.

Instagram Facebook

Chris’ Pick:

Superior Americanos and Lattes. Fantastic beans. Pretty lids.

Supporting local businesses helps all the people around you to feel better and be happy.

Marek's food from his shop local at Lang on the Water

Lang On The Water

Website Facebook

Marek’s Pick:

We have been going to Lang since we moved to Grimsby 2 years ago. From the first time eating at their restaurant, we knew that this would become one of our regular go-to spots! We walk past Lang frequently when going on our family walks and the scent that comes from the restaurant makes it hard not to order from them on the spot.

During our first experience eating at Lang, we ate outside on their outdoor patio delicious food, drinks, and enjoyed the beautiful view of Lake Ontario.

Joel's purchase from his support small businesses from the Travelling Sign Painters

The Travelling Sign Painters

Instagram Facebook

Joel’s Pick:

As a resident of Manitoba, I was excited to support locals and work with the talented folks at The Travelling Sign Painters. Working from home has created new challenges, so I commissioned this sign to help with privacy throughout the day. They did an amazing job and I’m eager to hop into more video calls… Just so I can show it off!

Goodies from Goldrick's Goodies in Ireland, Emma's pick to support small businesses

Goldricks Goodies

Instagram

Emma’s Pick:

Coming from a rural area in Ireland we can clearly see the huge impact that shopping local has on the community. When we are purchasing from a locally owned business, the money is kept in the community. These businesses then help put more back into the local community, helping to grow other businesses and provide for local families.

In the middle of the pandemic, Goldricks Goodies has helped to bring a lot of happiness to the local area and I’m more than happy to give her the support to keep it up.

 

Supporting Local Small Businesses

Our Shop Local initiative was an opportunity to promote and purchase from small local businesses. If you have local recommendations or want to learn more about business and marketing in Canada, subscribe to our newsletter and start a conversation on LinkedIn, Instagram, Facebook, or Youtube

 

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How to Handle Negative (Negative/Fake) Comments Online https://nvision.co/business/how-to-handle-negative-shit-comments-online/ https://nvision.co/business/how-to-handle-negative-shit-comments-online/#respond Mon, 29 Mar 2021 14:17:23 +0000 https://nvision.co/?p=9798 Fake Negative Reviews Online
 If you’re online or on social media, you have probably been met with trolls. Unfortunately, there are people who make it their life mission to bring down others who are actually making something of themselves. The people behind these put-downs are often deeply insecure or extremely bored. Of course, you are human, so it...

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Fake Negative Reviews Online

If you’re online or on social media, you have probably been met with trolls. Unfortunately, there are people who make it their life mission to bring down others who are actually making something of themselves. The people behind these put-downs are often deeply insecure or extremely bored.

Of course, you are human, so it is natural that these sorts of comments would upset you, but don’t let them. You’re likely tempted to retaliate immediately, why would you not, they’re coming after you and your business, but that will do nothing except drain your time and energy. In the end, whatever these people are saying is not a reflection of you as a person, and their words are not yours to carry. Take a deep breath and read on.

TAKE A STEP BACK

If you are feeling extremely reactive, it’s very important to distance yourself from the situation before you respond. Grab a quick lunch, take a walk, or simply log out of your email account or off of social platform until you’re feeling less emotional. Then, you can go about your day without feeling bogged down by another person’s negativity.

DON’T RESPOND

While it’s tempting to exact your revenge on these ‘haters’, it’s completely unnecessary to do. Ignoring the comments is much more professional, and it empowers you as someone who is cool, calm, and collected. You can instead spend your time earning money or learning something new instead of lowering yourself to the other person’s level.

WATCH YOUR OWN INNER DIALOGUE

When other people target our insecurities, it can be difficult for us to remain confident. It’s important to be kind to yourself when this sort of situation occurs. You are smart, intelligent, ambitious, and successful, and nothing anyone else says can change that. You may want to watch an inspiring documentary after having such an intense day so that you can keep yourself in a positive headspace.

PRACTICE CONTROLLING YOUR EMOTIONS

Most of us act more impulsively when we are frustrated. The first thing you should do is take a deep breath and ground yourself. You may want to get some more tea or coffee before you continue working. If you start feeling hurt, sad, or angry, remember that these negative comments have absolutely nothing to do with you.

Usually, people who make a point of trying to make others feel less intelligent are extremely insecure about their own IQ. Similarly, most people who are constantly criticizing others break down crying the minute anyone gives them a bit of their own medicine. In short, their negative comments and bad mood are about where they’re at in their life, not about you.

PRACTICE SELF-CARE

Exercise, eat a healthy meal, or a not healthy meal, my go-to is chips, rarely but it happens.  This might be a good time to engage in a slightly longer meditation session or go to bed a bit earlier if you need to. The better you feel, the more resilient you will be when you are forced to handle rude comments online.

BE AS EFFICIENT AS POSSIBLE WITH YOUR TIME

Your time is incredibly valuable, particularly if you are running a business. Instead of wasting precious minutes responding to trolls, you can make use of your day by working on a professional project. I can tell you right now that the critics aren’t going to change their minds, no matter what you say.

USE YOUR ENERGY IN A CONSTRUCTIVE MANNER

It is only human to start ruminating about unkind words that others have said to us, but this does nothing for our wellbeing or our productivity. Perhaps it’s time to go to the bathroom and splash some cold water on your face or grab another cup of coffee if this has happened to you. Doing so will help you reset and move your body for a minute or two before getting back to work so that you can focus on what actually matters.

All of us hate it when other people judge us. No one wants to receive mean comments about themselves or their business, and people are so nonchalant about being hateful these days. Unfortunately, it can be extremely painful to be on the receiving end of such a situation. It’s essential to remember that, at the end of the day, those unkind words from unhappy people are simply not yours to carry.

ONLY SPEAK WITH PRE-QUALIFIED PROSPECTS

These clients are eager to do business with you and they’ll be well worth your while. It’s essential to filter through all the noise in order to get to these gems.

Chances are that they’ll be quite nice and polite, but if they’re unsatisfied with something, they may become unhappy. This is the only situation in which you should respond to negative feedback.

If someone’s words towards you are heated and condescending, you will first want to take a step back. This will help you cool down before you respond. If you’re feeling too emotional to answer, simply send them a message which promptly states that you have received their correspondence, and you will respond shortly. It might even be a good idea to have such a statement pre-prepared.

When you are ready to answer them, you’ll want to do so in a kind, compassionate, and accountable manner. Let them know that you’re sorry they’ve had a bad experience, that wasn’t your intention at all, and you’ll work on improving your customer service. If any statement can transform disgruntled customers into happy clients, this one can.

Unfortunately, having to deal with mean comments is all too common online these days, and they’re often geared towards successful people who run successful businesses. Maybe people are just jealous, bored, or are simply having a bad day, but it’s important to remember that all you can do is continue to improve yourself and your company. It’s essential to have thick skin and not let these trolls bring you down.  After all, bullies are usually deeply insecure people who secretly yearn for someone to be kind to them. Feel free to give me a shout anytime, contact me at http://nvision.co.

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Atomic Habits by James Clear – Book Review https://nvision.co/business/atomic-habits-by-james-clear-book-review/ https://nvision.co/business/atomic-habits-by-james-clear-book-review/#respond Fri, 26 Feb 2021 15:19:39 +0000 https://nvision.co/?p=9783 Atomic Habits by James Clear
In 2018, James Clear published Atomic Habits, and readers quickly found their daily routines transforming. Clear’s book is one among many works promising to transform your life, but I found it unique in the fact that it really does! In just 319 pages, Clear takes you through anecdotes about Olympians and healthcare heroes, backing them up...

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Atomic Habits by James Clear

In 2018, James Clear published Atomic Habits, and readers quickly found their daily routines transforming. Clear’s book is one among many works promising to transform your life, but I found it unique in the fact that it really does! In just 319 pages, Clear takes you through anecdotes about Olympians and healthcare heroes, backing them up with the science of our human psychology.

The worldwide bestseller has already been praised by big names such as Mark Manson and Arianna Huffington but, if you’re still not convinced, I’ve also been dying to share my thoughts. Here’s everything you need to know about Atomic Habits — I’m confident you’ll find it to provide some automatic help.

The Big Ideas

Forming and breaking habits may seem like an overdone topic. We’ve all heard that it takes 21 days to form a habit and that we need to “just say no.” Atomic Habits turns these clichés on their head, especially that first one. In fact, Clear himself showed with science that true habits take over two months to lock-in.

This can seem a little intimidating, but Clear offers comfort through the concept of marginal gains. As you move through the chapters and lessons of Atomic Habits, it becomes increasingly clear that big change can be achieved through small actions. Don’t buy it? Take a look at this math that has been blowing readers’ minds:

If you get just 1% better every day, within one year you’ll be nearly 38 times better off than you started. (1.01^365 = 37.78)

On the other hand, if you allow yourself to get 1% worse each day, you’ll be operating at 3% of your original capacity within just one year. (0.99^365 = 0.03)

If the numbers are right (and numbers don’t lie!), it would appear that we don’t need to revolutionize how we make, track, and accomplish our goals in order to change habits. On the contrary, Clear asserts that the issue does not lie with our goals at all.

You Don’t Need New Goals, You Need New Systems

“You do not rise to the level of your goals. You fall to the level of your systems.”

It’s easy to revisit your goals over and over again, making sure that they follow the tried-and-true SMART method. We’ve interrogated ourselves — is it specific? Measurable?

Clear acknowledges that goals have merit. After all, how can you plan your route when you don’t know where you’re going? But we spend a lot more time pursuing a goal than we do achieving it. In the end, your system for reaching your end goal will have a much larger impact on your success and identity.

“The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game. True long-term thinking is goal-less thinking. It’s not about any single accomplishment. It is about the cycle of endless refinement and continuous improvement. Ultimately, it is your commitment to the process that will determine your progress.”

The Roots of Your Current Habits

What does all of this have to do with habits? We can view a repeated action (whether it’s a good one we’d like to start, or a bad one we need to stop) as our goal. The factors and external triggers that lead to that outcome make up our system. If we can tweak the system to reinforce our desired outcome, habits can more easily be broken or made.

In general, Clear says the systems behind habits can be broken into four steps:

  1. Cue
  2. Craving
  3. Response
  4. Reward

Then, he customizes each step according to your mission, be it creating a good habit or destroying a bad one.

The Four Steps Applied to Your Habits

Whether you’re fostering a new habit or dethroning an old one, the Cue, Craving, Response, and Reward track still applies. The main difference lies in what adjective you place in front of each word.

For new habits, you need to focus on positivity. A positive cue will lead to an eager craving. You’ll experience an enthusiastic response and reap a healthy, satisfying reward. In action, this could be as simple as changing your alarm to a happier tune. This cue, telling you to get up, could change to a craving when you begin to hear your favorite playlist. As the songs get you pumped up for the day, you’ll see a response of alertness and excitement. For your reward? Getting to work on time will be easier than ever.

If you’re aiming to break a bad habit, you already have a system in place, whether you know it or not. You can examine your habits and identify the cue, or trigger, that leads to the unhealthy ritual. Step by step, you can deconstruct the path you take toward your negative outcome. Once you find your weak points, you can help eliminate temptation: Make the cue harder to encounter or less appealing. Would we reach for the chocolate as often if it was in the back of the cabinet, in a ratty paper bag?

Improved Outcomes Bring Improved Identities

We all have our vices, and it may be unrealistic to expect yourself to eliminate all poor habits. Still, Clear highlights the fact that taking control of your impulses will do more than just help with weight loss or New Year’s resolutions — it can change your identity. Atomic Habits says that there are three layers of behavior change:

  • Changing outcomes
  • Changing processes
  • Changing identity

As you succeed in forming and dismantling habits, your view of yourself will change. Before you know it, you look in the mirror and see someone who is in control and capable of achieving hard things.

Essential Reading for Everyone — From Nail-Biters to Executives

I recommend this book to everyone, regardless of whether or not you’ve been trying to kick a habit. This book was an excellent follow-up to my studies of the Kaizen Approach, and I’d love for you to continue learning alongside me.

As a CEO, these new perspectives on goals and outcomes are something I’ll be thinking about in my day-to-day life. At nvision, we always acknowledge that businesses are about so much more than your bottom line. If you’d like to keep learning and reshaping your processes for digital marketing, don’t hesitate to contact me today.

Until then — happy reading!

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